Ep. 39: "Landline Calls Still Have a Place in Podcasting"

TPSguide.org | Hello@TPSguide.org

In this episode Josh L shares five reasons why Landline Calls should still be an option for connecting to podcast guests. Not the no.1 or no. 2 option, but still an option. 

Note: we're assuming the call is Skype (you) to Landline (guest or contributor G/C) and that the G/C has a paid up service and a working phone.

  1. Unless the G/C hangs-up on you, there is no obvious reason why a landline phone would cause technical issues on the G/C end of the recording. 
  2. Depending on the G/C, their overall technical awareness and recording location, they might just prefer to use their landline. 
  3. By using a landline you can mostly keep your guest in one place, with constant call quality, and a more controlled environment. 
  4. The quality of a landline call can with the proper EQ and some light instruction to the G/C turn out better than a Skype-Skype where your guest is incorrectly using a headset, or screaming into their MacBook/PC Laptop. You can also avoid the dreaded Ear-Buds-Mic-Rubbing-On-Their-Shirt scratchiness. 
  5. Having the ability to call-out to a landline might make getting a YES from certain handlers/PA's etc. much more likely. A landline call removes some of the pressure on support people for the tech to work when their Boss is being interviewed.

If you have any examples where you've found landline recordings helpful, we'd love to know about them. Or if you need to vent cause you hate, hate, hate the whole idea of landline calls, please do let us know, just don't expect a reply :P 

Say G'day to Josh L and Josh A here: 
• Twitter:(@joshuacliston )
• Instagram: www.instagram.com/joshuacliston

• https://twitter.com/JoshJDArmour
• https://twitter.com/ArmourPod

Ep. 28: "@StargatePioneer 2/2 - Competition in Podcasting plus Podcasting Conferences" - TPSguide.org #28

TPSguide.org [ a production of JCALdigital.org ] 
In this episode we discuss the following with @Stargatepioneer from betterpodcasting.com and gonnageek.com

• An introduction to SP's "Golden Rules of Hobby Podcasting" (Rule 3 - have no more than 2 'weekly' hobby podcasts). 
• Some truths about competition in Podcasting - YES IT EXISTS in Podcasting!
• Spending your Podcast-convention budget elsewhere (approx. $2,000USD can help you many ways that don't incl. lining the pockets of business interests in the Podcast space). 

Contact the show here:
JCALdigital.org/ABOUT

Ep. 27: "Television Podcasting 101 to 301 with StarGate Pioneer from Better Podcasting and Gonnageek.com"

"Complete Protection from the Podcasting Gurus"
with VIP contributor: @stargatepioneer 
(aka SP) from GonnaGeek.com and BetterPodcasting.com

Todays Topic: Television Podcasting 101 to 301 - we discuss the following:

  • How researching the network, cast, showrunners and writers can help you choose a show with some legs for your first (or next) television podcast. 
  • How research doesn't just make your show more interesting and engrossing, but it will also help you (and any co-hosts you have) avoid going into the crazy-fan zone when dealing with niche genre-topics and potentially 'famous people'. 

Em: joshuacliston@gmail.com
Tw: @joshuacliston
Fb: fb.com/joshuacliston

TPSguide.org - for all the good gear. 

EP. 25: "Adam Jaffrey from MATE podcast - "Are Podcasting conferences really worth it?" P1 - Podcast Movement 2017."

http://TPSguide.org - complete protection from the podcasting gurus.

In this episode (part 1 of a 2 part series) Josh L and Josh A talk about the value of PODCASTING CONFERENCES for international attendees with Podcast Movement 2017'er 'Adam Jaffrey'.

Adam hosts one of the few must-listen-to business and marketing shows in Australia, called MATE (MATE: marketing, advertising, technology and entrepreneurship) and also has some other irons in the Podcast-fire (mind you, he's definitely not ON FIRE!). 

Mentioned in this episode:

  • The diversity of both PM17's attendees and the content tracks on offer.
  • Adam's decision making process around 'which tracks to attend, and more importantly, which tracks not to'.
  • Adam's feelings on PM17 and the cliques that so obviously formed among the "forefathers" of podcasting, and the podcasting about podcasting crowd. 
  • Adam shares some ground truths for us Aussies, that attending PM17 or any other international Podcasting event may not be in anyones best interest, unless they have a specific set of business goals in the Podcasting space. 
  • Why Josh L. feels that the opinions of people who get into events for FREE shouldn't be taken all that seriously. (Podcasters About Podcasting who attend at a reduced cost or even for free, get to speak, get to plug themselves, get to meet important people without as much friction, and get invited back year after year, are obviously going to see much more ROI than your every day Podcaster, and therefore their opinions should be taken with a pinch of marketeering salt). 
  • Josh A feelings on the value of small and local communities, events and groups, and why they may be even more beneficial for the average Podcaster than attending a large event like PM17. 

Listen to the MATE podcast here: 

Say G'day to show here: 

• Em: joshuacliston@gmail.com
• Twitter:(@joshuacliston )
• Instagram: www.instagram.com/joshuacliston

• https://twitter.com/JoshJDArmour
• https://twitter.com/ArmourPod

Ep. 24: "Judging the resale value of podcasting gear, plus an introduction to Audio Hijack for the MAC."

http://TPSguide.org

In this episode Josh L. and Josh A. discuss the reasons why you should be thinking about the resale value of your podcasting gear, and why it should factor into any higher priced podcast gear purchase. 

The guys go on to discuss some powerful uses for Audio Hijack for the MAC, including using the program to quickly capture system sounds and also as a possible replacement for more traditional (and more limited) VOIP recording softwares. 

Say G'day to show here: 

• Em: joshuacliston@gmail.com
• Twitter:(@joshuacliston )
• Instagram: www.instagram.com/joshuacliston

• https://twitter.com/JoshJDArmour
• https://twitter.com/ArmourPod

EP. 23: "Not Every Podcaster is made to be the perfect Podcast guest, and that's perfectly OK"

Does it bother you that regardless how much podcasting you do, and regardless of how good those shows are sounding, that you're still not getting asked to be an interview guest on other shows? Well, it get's to us too, we feel ya, but through some stories from both Josh L and Josh A there might just be another way to think about the situation, all thanks to Australian Drive Radio, believe it or not. 

Say Hello (or even G’day) to Josh L and Josh A:

• Em: joshuacliston@gmail.com
• Twitter:(@joshuacliston )
• Instagram: www.instagram.com/joshuacliston

• https://twitter.com/JoshJDArmour
• https://twitter.com/ArmourPod

Ep. 20: Ray Ortega aka @PodcastHelper - "On Getting to the Good Stuff, and Getting There Faster."

TPSguide.org
In this episode Josh brings on the mighty Ray Ortega [ aka @PodcastHelper ] from The Podcasters' Studio and The Podcasters' Roundtable. We discuss the following (Ray is total champ of a bloke, btw!!)

JOSH & RAY 'RAY': 
• Providing Podcasting advice for the community first, and not to feed some slimy marketing agenda.
• Spend less time developing your audience avatar, and more working on making a great show that people will enjoy listening to.
• Podcast microphone myths and misconceptions.
• Podcast music pacing and encoding.

Say G'day to "Ray Ortega" here:

• @podcasthelper
• rayortega.com/podcasts/
• podcastersstudio.com/

Say Hello (or even G’day) to Josh:

• Em: joshuacliston@gmail.com
• Twitter: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston

Ep. 19: "Dave Jackson from Schoolofpodcasting - "A teacher, not a marketer."

TPSguide.org | JCALdigital.org
In this episode Josh brings on "podcasting teacher, not marketer" David Jackson from the School of Podcasting - we dig into the following:

  • Is Podcasting still a place to voice your honest feelings, thoughts and opinions?
  • Where do actually find your audience? ..and how in practice, does a new Podcaster find people who might want to hear your Pod. 
  • Getting called out by a contemporary online.
  • People freaking out about movements in their podcasting stats.
  • The connections between a history in music and a future in podcasting.

Say G'day to "The" Dave Jackson here :D 
• twitter.com/DaveJackson
• schoolofpodcasting.com/

Say Hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston

Ep. 18: "Rob Greenlee - 'Spreaker' of Podcasting Truth."

TPSguide.org | JCALdigital.org
In this episode Josh brings on the mighty Rob Greenlee and the guys go deep on the following:
• Podcasting, just for the fun of it.
• Ignoring bad podcasting advice.
• Radio consultants and their many agendas.
• The usefulness of podcast survey data in May of 2017

We also explore two different ideas that Rob is known for in Podcasting circles:
1) Why Rob is worried that the number of new Podcasters and the number of new Podcasts is outpacing the growth of listenership and audience.
2) What are the reasons that CPM's will most likely fall along with the growth of Dynamic Ad Insertion and Programmatic Ad Buying?

Say Hello to Rob Greenlee:
• @RobGreenlee
• rob@spreaker.com

Say Hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston

Ep. 17: "Don't be a douche, and go easy on yourself when life gets in the way of your poDCAST."

TPSguide.org | JCALdigital.org
In this episode Josh apologises for being a total DB in Ep.16, plus he shares a more positive way to view times where you get behind on your podcast release schedule.

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

Ep. 12: "Podcasters' Anti-Glossary - B for Bigger" - why does podcasting need to get Big?

http://JCALdigital.org/tpsguide

Podcasters' Anti-Glossary - B-for-Bigger.

Today Josh is wondering: Why does Podcasting have to get BIG? And what are the Radio Consultants really getting at when they ask "Why is Podcasting not Bigger?"

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

Ep. 11: "Podcasters' Anti-Glossary - A for Avatar" - challenging the value of Audience Avatars

http://TPSguide.org | @joshuacliston on Instagram

In this episode Josh introduces the PODCASTERS' ANTI-GLOSSARY - todays letter is A for AVATAR

Some reasons discussed in this episode for why it might be time to challenge the Radio-Gurus about the value Audience Avatars in podcasting:

  • If Audience Avatars are so essential, why is radio in a long and eventual decline? 
  • Radio style Audience Avatars may be victimised by Path Dependency. 
  • The evaluation of any show (podcast or radio) using a super defined Avatar(s) is open to both confirmation bias and what Josh refers to as "ex-post facto attribution error."

Josh's Alternative to an Audience Avatar - "An obsessive focus on producing the very best show you can, firstly for you the producer, and then for the core group of initial listeners you gain." Forgetting about their age, sex, life stage, income level, etc - and keeping in mind that those things may in fact have no impact on why that person chose to listen to your show! ..maybe your show is just really good, and they enjoy it because they can't help but to enjoy it."

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter Josh L: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

Ep. 09: "How to reduce and/or rein in the dollar costs of podcasting - part 1."

http://TPSguide.org | http://JCALdigital.org

ENTER THE TPSGUIDE.ORG MIC COMPETITION HERE :)

In this episode we look at six ideas for cutting the dollar-costs of Podcasting - either now or into the future: 

  1. Look at the amount of media hosting you're currently paying for - if it's much more than you ever seem to use, then consider downgrading to a lower MB plan.  
  2. Give some thought to cancelling any premium stats packages you're currently paying for, over and above reliable download numbers.  
  3. Don't let the info-gurus convince you that you need a Wordpress site, Premium Themes, .coms. .nets .orgs. infos. .bankruptcies .etc, fancy email providers and myriad other website tools - let you website grow as your show grows.  
  4. Don't move away from free DAW's (like Audacity and GarageBand) until you've plumbed all that they have to offer - YouTube is your friend!  
  5. Don't let the guru's convince you that you're show isn't legit unless you're prepared to pay top dollar for their coaching, consulting and tools - art rarely thrives in the reductionist-mind.
  6. STOP buying new gear until you've really spent time with your current set-up.

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter Josh L: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

Ep. 08: "Three important (and different) questions to ask yourself before you launch another Podcast."

http://TPSguide.org | http://JCALdigital.org

ENTER THE TPSGUIDE.ORG MIC COMPETITION HERE :)

In this episode Josh discusses some essential questions to ask yourself before you launch another Podcast. 

  1. Is there something about your current podcast itself that makes you want to start another show? 
  2. What things would I like to get Right this time around? 
  3. Am I actually OK with the potential of my current show suffering due to my new show? (This extends to current co-hosts, advertisers, etc). 

"Should I start another Podcast? ~ Josh says Hell Yes, if you really want to, then DO IT."

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter Josh L: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

 

Ep. 07: "What do you look for in a good podcast media host?"

http://TPSguide.org | http://JCALdigital.org

ENTER THE TPSGUIDE.ORG MIC COMPETITION HERE :)

A question from Dave Haldane (check his show out here on iTuneshttps://itunes.apple.com/au/podcast/fireside/id1073508255?mt=2)

"What do you look for in a Podcast Media Host, and are the paid services really worth it?"

What Josh L DOES care about when it comes to Podcast Media Hosting:

  1. RSS Feed Integrity
  2. Australian download speeds, and reliability of delivery into Australia
  3. My host of choice doesn't alter my uploaded file in any way
  4. Quality FAQ's and support, plus the quality of shows the companies employees themselves create. 
  5. A nice embedded audio player is a bonus
  6. The company has a solid financial roadmap

WHAT ABOUT MEDIA STATS? As Josh mentions in the episode he believes that super high quality Stats are already on offer from Libsyn, Blubrry, Spreaker and more, and in 2016, are really just the price of getting in the game!

What Josh L DOESN'T care so much about when it comes to Podcast Media Hosting:

  1. Hosting company branding in or on the tools provided (RSS Feeds, Audio Players, etc) a good set of tools can in fact send a positive message to your audience that you take yourself and your show's longevity seriously. 
  2. Automatic ID3 tagging of .mp3 files
  3. The specs of the audio player, if the player is too slow to be functional it doesn't really matter how many cool things it can do!

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter Josh L: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

Ep. 06: "The don'ts of promoting your Podcast in Facebook Groups and in Social Media."

http://tpsguide.org | http://JCALdigital.org

Microphone Competition (click here for entry details plus T&C's)

TPSguide.org's Cardinal Sins of Podcasting s01e01 "Don't change the heart of a listener question to suit yourself!" 

In today's episode Josh tackles a listener question from Josh Armour - "What are the Straight-Up-Don'ts of promoting an audio Podcast on Social media?"

Josh L has 3 BIG DON'TS for promoting your show on Social. 

  1. Don't use your personal profiles as a SPAM ENGINE!
  2. Don't start posting in Social groups (Facebook, LinkedIn, etc) without first reading the group rules (if the group doesn't have them posted then reach out to the admins to see if the group has rules and/or display some patience and watch the way other group members use the group). 
  3. Don't hi-jack the threads of more popular shows or your direct competition with links to your own episodes or audio samples. 

Listen to the Wrestle Radio Australia podcast here. 

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter Josh L: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston

Ep. 05: "Is it possible to enjoy podcasting more while your audience is shrinking?"

http://JCALdigital.org | @joshuacliston on Instagram

MICROPHONE COMP :D

In this episode Josh L answers a question from Wrestle Radio Australia host "Josh Armour" - his question was:

"Do you know of any Podcasts/shows that changed their show and lost audience numbers yet became more happy about podcasting?"

  1. The Deadly Arnold (note this Josh L's own show - thanks for the Softball Josh A) :)
  2.  Back to Work - with Merlin Mann and Dan Benjamin
  3. The Scathing Atheist 

Listen to the Wrestle Radio Australia podcast here. 

Say hello (or even G’day) to Josh:
• Em: joshuacliston@gmail.com
• Twitter Josh L: twitter.com/joshuacliston (@joshuacliston )
• Instagram: instagram.com/joshuacliston
• Facebook: facebook.com/joshuacliston
• Goodreads: www.goodreads.com/user/show/399554…-joshua-c-liston